YouTube Cost Per View Calculator
Last updated 3 October 2026
Free · no signup · updated 19 September 2026
Cost per view is total spend divided by views received. Spend $100 and get 12,000 views and you paid $8.33 per 1,000 views. Enter your own numbers below to see the figure, and how it compares with the published prices for the audience you targeted.
You paid $8.33 per 1,000 views. The published price for youtube video at Worldwide targeting is $6.00 per 1,000.
You paid 39% more than the published price.
The same $100 at that rate buys about 17K views, 4.7K more than you got.
The formula
Platforms report these interchangeably, sometimes per view and sometimes per thousand, which causes most of the confusion. They are the same number at different scales.
What a view costs by country and format
Published prices, in US dollars per 1,000 views. Use these as the benchmark for your own figure.
| Promotion type | Worldwide | US / UK / CA / AU | Europe | Asia | Latin America | India |
|---|---|---|---|---|---|---|
| YouTube video | $6.00 | $13.20 | $10.80 | $5.40 | $4.80 | $4.20 |
| YouTube Shorts | $4.00 | $8.80 | $7.20 | $3.60 | $3.20 | $2.80 |
| Channel growth | $20.00 | $44.00 | $36.00 | $18.00 | $16.00 | $14.00 |
| Music / artist | $8.00 | $17.60 | $14.40 | $7.20 | $6.40 | $5.60 |
Reading the number
A high CPV is not automatically a bad campaign, and a low one is not automatically a good one. Three things move it more than anything else: the country you targeted, how narrow your targeting was, and the placement you bought. Shorts inventory is cheap because supply is plentiful. Channel-growth campaigns cost more because they chase a smaller audience that is likely to subscribe.
Read CPV next to average view duration in YouTube Studio. The campaign worth scaling is the cheapest one whose viewers still stay.
Questions
How do you calculate cost per view?
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Divide total spend by the number of views, then multiply by 1,000 for the figure most platforms report. $100 spent for 12,000 views works out at $8.33 per 1,000 views.
What is a good cost per view on YouTube?
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It depends almost entirely on the audience. Worldwide targeting sits around $6.00 per 1,000 views for video and $4.00 for Shorts, while the US, UK, Canada and Australia run near $13.20. Anything far above the published price for your country usually means targeting is too narrow.
What is the difference between CPV and CPM?
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CPV is the price of one view and CPM is the price of a thousand, so CPM is CPV multiplied by 1,000. A worldwide video view at $6.00 per 1,000 is six tenths of a cent each.
Why is my cost per view higher than the published rate?
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Usually over-narrow targeting. Stacking a small country, one interest and a single placement leaves too few people to bid for, so the auction charges more. Widening the country is the fastest fix.
Does a cheaper cost per view mean a better campaign?
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Not by itself. A cheap view from the wrong country buys nothing. Read cost per view alongside average view duration — the cheapest campaign that still holds attention is the one to scale.